True, the analysts weren’t too happy with Apple’s quarterly financial results, but here’s one amazing detail from Apple’s report that might make you feel optimistic about the company’s outlook: Apple now has $81.5 billion in cash as well as short and long-term investments.
Last time we checked, Apple’s balance was $75.9 billion, surpassing the total operating balance of the U.S. government. With the company’s cash reserves growing as fast as they are, it opens numerous possibilities for acquisitions. For comparison, Google’s recent $12.5 billion acquisition of Motorola would be a relatively small dent in Apple’s enormous cash mound.
During the call, Apple also announced that two thirds of the company’s cash an investments are held overseas. Apple has recently backed a proposal for a tax holiday, under which companies such as Cisco, Oracly, Pfizer and Apple would get a tax break on earnings generated overseas.
If the proposed plan is accepted, these companies would have to pay a tax rate of 5.25 percent, as opposed to the 35 percent tax on profits generated outside of the U.S. The consortium of companies backing the plan claims the tax would be justified by their investments in research and hiring.
China Business
A lot of Apple's growth came from its China business. China accounted for just 2% of sales in fiscal 2009, but jumped to 12% in fiscal 2011. "I've never seen a country with as many people rising into the middle classs that aspire to buy products that Apple makes," says Apple CEO Tim Cook. Apple's Brazil business also hit about $900 million for the year. Image courtesy of Flickr, Philip Jagenstedt
Google and Samsung launched the latest Android OS Ice Cream Sandwich and the Galaxy Nexus smartphone Wednesday morning in Hong Kong.
We’ve broken down the long-awaited phone and OS’s new features, so that you can see exactly what is now brought to the table. Our pick for most impressive new feature is that glorious camera, which includes native features ranging from filters to panorama shooting.
Big, fast and powerful: the Nexus Prime has a 4.65-inch display and LTE, runs one of the fastest 4G networks in the world and has a dual core 1.2ghz processor.
Everything about this phone is smoother. There’s a new font optimized for HD, software buttons replace hardware buttons and the keyboard’s improved.
Your face unlocks the phone, as facial recognition replaces a traditional pass code.
The new and improved camera has zero shutter lag, autofocuses, takes low-light photos, stitches together images into seamless panoramas and shoots 1080p, time-lapsed video. You also have lots of instant editing options such as removing red eye, adding a “hipster” filter or cropping.
The phone gives you a detailed analysis of your data usage, down to the very app sucking up all your bytes.
Android Beam eases sharing between phones — simply bump your phone against another Android to transfer videos, maps or other content.
Gmail and Google calendar have slick new looks and are integrated into the OS.
The People app innovates your contacts list, linking individuals with all of their social profiles.
You can multitask and view your recent apps.
Developers can download the SDK starting immediately. The phone will ship to the U.S., Canada, Europe and Asia in November.
What do you think of Ice Cream Sandwich? Is it a game changer from Gingerbread or does it merely add some new bells and whistles? Let us know what you think in the comments.
We knew that Sony was gearing up to release its next-generation handheld console, the PlayStation Vita, which was unveiled at the E3 conference back in June. Now the gaming device has a launch date: Feb. 22, 2012.
Sony Computer Entertainment’s American CEO, Jack Tretton, made the announcement at the Web 2.0 conference in San Francisco Tuesday. “I can't wait for you to experience this revolutionary handheld system,” Tretton gushed in a blog post. The price tag? $249.
So how revolutionary is it? On the surface, it looks like an upgraded version of Sony’s last and largely disappointing handheld gaming system, the PSP. But Mashablegot its hands on the Vita back in June and found it to be a lot more than it appears — the screen resolution and touchscreen controls were impressive, the analog joysticks handled well, the front- and back-facing cameras made for interesting augmented reality gameplay, and overall it seemed a more powerful system than the Nintendo DS.
But will the $249 price tag fly, in an era where millions of people are playing games on their smartphones? We’ll find out in February.
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: Lemon gives you the tools to collect all your receipts in one place and analyze the data in a simple dashboard.
Genius Idea: A personalized email address for shopping.
Chicago-based startup Lemon aims to be the single place where you store and manage all of your receipts — whether they be the paper kind collecting dust in your wallet or the electronic variety lost in your inbox.
After operating under-the-radar for several months, Lemon officially launched its web and mobile receipt system to the public last week. It has managed to attract more than 100,000 registered users who are already using it to pluck receipt data off the printed or digital page and place it in a dashboard for safe-keeping and future reference.
Lemon’s system is simple enough to use: You can either send your electronic receipts to username@lemon.com or scan paper ones via the startup’s mobile applications for iPhone and Android.
Lemon then grabs the relevant purchase data from your receipts — date, amount, merchant, tracking number and the like — to create monthly summaries and purchase reports. You can, of course, revisit all your receipts and apply labels to make tracking expenses or storing receipts for tax returns an easy process.
Soon enough, you’ll be able to share receipts individually or by label with folks who might want quick access — like your accountant, for instance.
But Lemon isn’t just intended for the expense or tax-reporting crowds. “We want Lemon to be an application for absolutely anybody,” Lemon co-CEO Wenceslao Casares says. He points to heads of households, college students, small business owners and anyone else looking to retain information about their purchases (regardless of how, when or where they make them) as potential users of the service.
“Mobile phones are going to change the way we live,” Casares says. “And they’re going to change the way we transact.”
Lemon, with its current receipt-saving system and an eventual bill-payment product, Casares insists, will play a part in the mobile revolutoin he anticipates.
Lemon, which has 20 employees, has raised roughly $10 million funding.
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
Google has unveiled the long-awaited Android Ice Cream Sandwich OS for mobile and the new Nexus Prime smartphone at a joint Samsung Google Event in Hong Kong Wednesday morning.
We’re tracking all of the new Android Ice Cream features, including a faster interface, updated graphics, folders and integration with Google+. Check out our live blog for all of the latest updates about the OS.
Google has unveiled the long-awaited Android Ice Cream Sandwich OS for mobile the new Nexus Prime smartphone at a joint Samsung Google Event in Hong Kong Wednesday morning.
We’re tracking all of the new Android Ice Cream features, including a faster interface, updated graphics, folders and integration with Google+. Check out our live blog for all of the latest updates about the OS.
Google has unveiled the long-awaited Android Ice Cream Sandwich OS for mobile and tablet at a joint Samsung Google Event in Hong Kong Wednesday morning.
Google has unveiled the long-awaited Android Ice Cream Sandwich OS for mobile and tablet at a joint Samsung Google Event in Hong Kong Wednesday morning.
Google has unveiled the long-awaited Android Ice Cream Sandwich OS for mobile and tablet at a joint Samsung Google Event in Hong Kong Wednesday morning.
We’ll be updating this post as we learn more during the event.
That’s because iOS 5 brings a whole host of improvements to your iPhone 4′s camera and “Photos” app. We’ve taken a look at the exciting new features the update offers.
Imagine if you could grab 10 minutes of time with anyone in the world — your childhood hero, favorite musician or celebrity crush, for instance. Who would you want to meet and what would the opportunity be worth to you? Startup Allthis gives you the chance to realistically answer those questions.
Allthis is an online marketplace where users can buy and sell — using a virtual currency called “time credits” — 10-minute chunks of anyone’s time.
The idea, says cofounder Christopher Poseley in an exclusive interview with Mashable, is to unlock people’s time and make it available to others. “We really want to be the place on the internet where you can, in a trusted way, get in touch with anyone that you want to.”
Allthis, a small Angel-backed startup, quietly went live with its product a few weeks ago and has since organically attracted 10,000 users.
Here’s how it works: Every individual that joins the site is assigned a single token that others, if they have enough time credits, can buy at the going market rate. The token represents 10 minutes of your time and, as a condition of the registration process, you pledge to honor and give the allotted time to the highest buyer.
The price of your token goes up 10% every time it trades hands, meaning your onsite value, and the value of your time, increases. Once another user holds your token for a 24-hour period, then he or she can choose to cash in on the 10 minutes of your time. And once your token has been redeemed, you can donate your purchase price, in actual currency converted from time credits, to a U.S. charity of your choosing. Then, your token goes back on the market and the process starts over.
That’s all great, but you’re probably thinking that the Allthis model could never get you access to the most significant people in the world, just the thousands of Joe Schmoes using the service.
A few high profile internet stars, including Facebook engineer Sean Lynch and Zynga CTO Cadir Lee, have already signed on to Allthis to sell 10 minute increments of their time.
Maybe if could even get you time with a Mark Zuckerberg or Barack Obama — it’s a stretch, but there’s a chance. The site promises access to the more than 850 million people, as sourced from online public profiles, in its database. You can buy up tokens for famous folks and just wait it out until they join or buy with the intention of flipping a token to next highest bidder and cashing in on the exchange.
The token and time dynamics make for a unique onsite experience that motivates users to buy time as financial investments to pad the coffers of their Allthis bank accounts. Of course, your ego will also kick in once you see how the value of your time stacks up against other users’.
But, the way Poseley sees it, Allthis is really about letting you find and talk to almost anyone in the world. And, he says, it’s an entirely new way to meet strangers.
Microsoft CEO Steve Ballmer says that Microsoft dodged a bullet when it failed to acquire Yahoo in 2008.
In February 2008, the technology giant famously made an unsolicited $44.6 billion acquisition offer for Yahoo. Cofounder Jerry Yang (then Yahoo’s CEO) and the Yahoo board rebuffed the offer and did what it could to kill the deal. In May, Microsoft gave up.
Not long after, the market crumbled as major banks failed, and the market took Yahoo down with it. Carol Bartz failed to turn the company around and was recently fired. Yahoo is now worth $19.5 billion, less than half the amount Microsoft offered in 2008.
At the Web 2.0 Summit in San Francisco, Federated Media’s John Battelle asked Ballmer a simple question: “Are you glad you didn’t buy Yahoo for $44 billion?”
“You know, times change,” Ballmer first said before talking about how the market collapse alone would have hurt the value of the Yahoo acquisition, especially since the deal would have likely closed after the collapse of Lehman Brothers.
“Sometimes, you’re lucky,” Ballmer admitted. Microsoft and Yahoo finalized a search partnership in 2009 that gave Ballmer control of Yahoo Search’s market share without dishing out the $44 billion to acquire the company outright.
Pandora‘s growth doubled after it launched on the iPhone, announced Tim Westergren, the company’s founder and chief strategy officer, Tuesday.
“Overnight, it completely transformed our business,” Westergren said at the Web 2.0 Summit in San Francisco.
Pandora’s founder explained that the service, which has been around for 11 years, transformed from a simple desktop computer radio to a real radio because of the explosion of mobile. Users started taking their iPhones and plugging them into their cars and living rooms. Seventy percent of Pandora use now occurs on mobile devices.
Westergren said Pandora is “radio-at-large” By that, he means that, unlike traditional radio stations, Pandora can serve a wider variety of music. The company has more than 900,000 songs in its library, and 95% of those songs were spun in July.
“It’s really addressing the long tail,” Westergren noted. “Most of that music doesn’t get played on radio.”
Westergren isn’t worried about the rise of Spotify, Rdio and other music streaming services. He claimed that 80% of the time spent listening to music is spent on radio, while only 20% is spent on stuff that users own, including on-demand streaming services like Spotify. Westergren also argued that radio and on-demand music aren’t competitive because most people use them in tandem.
As for what’s next? “Obviously cars are a big arena for us,” Pandora’s founder said. “Half of music listening happens in the car.” He explained that it would take a long time to penetrate the car market, since people don’t buy new cars every year like they do smartphones.
Facebook is throwing its weight behind Spirit Day, a day supporting LGBT youth and fighting back against bullying and digital abuse.
To celebrate this Oct. 20, Facebook is encouraging its employees to learn more about Spirit Day and turn their Facebook profile pictures purple in support, representing “spirit” on the rainbow flag. Facebook will also be turning two of its pages — Facebook Diversity and Facebook Safety — purple for the entire day.
Spirit Day is another example of Facebook’s effort to fight bullying and digital abuse. The social network has developed a digital tool for reporting abuse, it has partnered with MTV’s “A Thin Line” anti-abuse campaign, the BBC, the National Crime Prevention Council and other organizations looking to make a difference. Facebook has also participated in White House events and conferences aiming to curtail the spread of online bullying.
This effort is important as Facebook is one of the most popular and common places to find digital abuse. This is not a result of Facebook policies but a natural result of the huge amount of youths (and people in general) that communicate and share their lives on the network. It is both good business and absolutely necessary that Facebook address these problems.
Facebook is not alone in its support of Spirit Day, as other tech giants join in, including Yahoo!, AT&T, HP, Comcast and Viacom.
Users looking to show their own support can visit the Spirit Day Page, sponsored by GLAAD, to download anti-bullying resources and tint their own profile photos purple. There are also options to tint other social profile pictures purple, such as Twitter, Google+ and Tumblr.
How important is it for the tech world to support LGBT youth and take a stand against cyber-bullying? Is it long over due or unnecessary? Sound off in the comments.
Facebook is throwing its weight behind Spirit Day, a day supporting LGBT youth and fighting back against bullying and digital abuse.
To celebrate this Oct. 20, Facebook is encouraging its employees to learn more about Spirit Day and turn their Facebook profile pictures purple in support, representing “spirit” on the rainbow flag. Facebook will also be turning two of its pages — Facebook Diversity and Facebook Safety — purple for the entire day.
Spirit Day is another example of Facebook’s effort to fight bullying and digital abuse. The social network has developed a digital tool for reporting abuse, it has partnered with MTV’s “A Thin Line” anti-abuse campaign, the BBC, the National Crime Prevention Council and other organizations looking to make a difference. Facebook has also participated in White House events and conferences aiming to curtail the spread of online bullying.
This effort is important as Facebook is one of the most popular and common places to find digital abuse. This is not a result of Facebook policies but a natural result of the huge amount of youths (and people in general) that communicate and share their lives on the network. It is both good business and absolutely necessary that Facebook address these problems.
Facebook is not alone in its support of Spirit Day, as other tech giants join in, including Yahoo!, AT&T, HP, Comcast and Viacom.
Users looking to show their own support can visit the Spirit Day Page, sponsored by GLAAD, to download anti-bullying resources and tint their own profile photos purple. There are also options to tint other social profile pictures purple, such as Twitter, Google+ and Tumblr.
How important is it for the tech world to support LGBT youth and take a stand against cyber-bullying? Is it long over due or unnecessary? Sound off in the comments.
In the opening moments of Pray the Devil Back to Hell, the second part of Abigail Disney’s PBS series Women, War & Peace, peace activist and social worker Leymah Gbowee breaks down the impact the war in Liberia has had on her family, remarking, “My children had been hungry and afraid their entire lives.”
In a film full of remarkable statements, this one struck me as being particularly poignant. The film chronicles the work of the Women of Liberia Mass Action for Peace. Organized by Gbowee, this movement brought together thousands of women from across religions to petition for change and an end to war. It worked. Not only is the movement credited with ending the Second Liberian Civil War, it led to the election of Ellen Johnson Sirleaf as president of Liberia, the first female head of state in Africa.
Gbowee, Sirleaf and Tawakkul Karman were awarded the 2011 Nobel Peace Prize for their work in peace-building and women’s rights advocacy.
At a breakfast earlier this week, I had a chance to ask Gbowee some questions about her journey, the importance of technology and the impact the Women of Liberia Mass Action for Peace movement has had on younger generations.
In the western world, we often take for granted the ubiquitous nature of connectivity and technology. In Liberia, activists like Gbowee had to get the word out to other women via radio and word of mouth.
The biggest limitation right now for women in areas like Africa and other parts of the developing world is the lack of access to technology. Beyond just not having the technical resources, women in these countries also don’t have education or experience using these devices.
Gbowee said that those of us in the western world — and she made a point to say that this has to go beyond the U.S. — need to look at investing in places without technology. The first step is assessing the needs, the existing setups and the goals in each area.
Setting a Better Example for Young Women
Gbowee also expressed to me the importance that those of us — especially women — who do have access to technology are using that technology responsibly.
Setting a good example for women all over the world and not simply “parading themselves over YouTube” is a good start. The more young girls in the developed world can embrace the positive, the better shot media as a whole has at “reversing the trend of negative portrayals of women.”
She went on to say that these sorts of positive influences could empower women in a whole new way.
This Godzilab game tasks players to get adorable creatures named Mokis into the goal portal. In order to do this, the player places bombs throughout each level, timed to go off at specific points.
This game requires more planning than the average physics puzzler, as levels must be considered not just for their physical attributes, but also for their temporal dynamics. Thankfully, if things get too complex, you're able to view user solutions. Also, enjoy nearly endless amounts of playtime with the game's powerful level editor and level sharing features.
Games that challenge players with the laws of physics are all the rage on mobile platforms. Physics puzzlers combine two elements: gameplay mechanics and level design, both immensely satisfying on a basic level.
Angry Birds and Cut the Rope are two of the most famous physics puzzlers in the App Store. They've earned millions of downloads and expanded to other forms of media and merchandise.
These games are hardly the be-all-end-all of the physics puzzler genre, however. Here are eight more excellent choices that force players to solve various physics challenges – amidst plenty of flying objects, of course.
Google Ventures, the search giant’s venture capital arm, will invest more than $200 million in more than 100 companies over the next year.
Bill Maris and Graham Spencer of Google Ventures discussed the VC firm’s investment philosophy at the Web 2.0 Summit in San Francisco Tuesday. Maris explained that Google Ventures combines quantitative analysis of each startup along with traditional venture capital signals and gut instincts.
“We want to use our analytics to try to figure out … to get a better sense of whether we should invest,” Maris said as he explained how Google Ventures would choose the companies that would receive funding from the firm. The New York Times reported Google would spend $200 million in venture capital investments earlier this year.
Maris and Spencer said one thing that doesn’t affect the firm’s investment decisions is whether or not a company could be a strategic asset to Google. Like traditional VC firms, Google Ventures makes its investment decisions solely on the potential financial return to the firm and its partners.
When Federated Media’s John Battelle told Maris and Spencer they don’t act like normal VCs, Spencer responded with a simple quip. “Who at Google acts normally? It’s not something we’re trying to achieve.”
Poor superheroes: They do so much to save the planet time and time again and we can’t even make a decent video game about it. Superhero video games are commonly a wasteland of awful, which isn’t entirely their fault.
They’re usually attached to a film and are given shorter development times. The tie-in with major movies also means that the games don’t have to be great in order sell.
There are, of course, wonderful exceptions to the rule. Some superhero games like the 1992 X-Men Arcade game or 2009′s Batman: Arkham Asylum turned out experiences that tapped a franchise and delivered an enjoyable game. However, for every success, there are raspberries like Superman for the Nintendo 64 or the recent Iron Man video games.
This fall there are a trio of big-name games hitting consoles, including Batman: Arkham City, a sequel to the Dark Knight‘s first successful high-def romp.
Previewing Batman: Arkham City and playing around with two other superhero games — X-Men: Destiny and Spider-Man: Edge of Time — gave us a little bit of hope. X-Men: Destiny had us running around as one of three new mutants who beat up thugs. It’s nice to fight with iconic characters like Gambit or Cyclops but too much of it felt like a series of tasks — talk to a person, fight some bad guys, talk to a person, fight some bad guys — rather than a story. The game looks pretty good and the fighting, albeit simple, serves its purpose.
Spider-Man: Edge of Time pits you as two, parallel universe Spider-Men, the modern day Spidey and one from the future. The game plays great but runs into the same problems most other Spider-Man games face: How do you approximate the spatial awareness, agility, speed and reflexes of Spider-Man into a controller? Well, you do the best you can. Web swinging and sending out zip lines are fun and a special button lets real-world Spidey enter a Matrix-like slow-mo highlight his speed. Of course, the camera gets lost during these acrobatics and it can be disorienting to automatically zip to something you can’t see on-screen.
One of the reasons the new Batman video game series has done so well is because Batman is based in (relative) reality. Batman can’t fly or cling to walls but instead gameplay is based on sneaking around, using gadgets and setting ambushes. Combat still feels a bit like a min-game (you time button presses to avoid attacks and there are few innate combos) but the game really lets you feel like a modern-day Bats. The game now encompasses all of Arkham City with a more open-world, Grand Theft Auto-style atmosphere.
It might be marginally easier to make a Batman game, but the development team at Rocksteady has clearly put in some time to make sure the game isn’t just another one of those awful superhero games you hear so much about. Which leads us to ask:
Why is it so hard to make a good superhero game?
Let us know in the comments why you think superhero games are so often a disaster and tell us your own favorite games that finally got it right.
Bill Clark is the CEO of Microventures, a startup fundraising platform that uses crowdfunding to allow investors to invest between $1,000 to $10,000 in startups. He also manages the venture capital firm MicroAngel Capital Partners. You can follow him on Twitter @austinbillc.
When I wanted to learn about becoming an angel investor, I targeted the best VCs out there. By following these investors on Twitter, I came to understand the investments they made and the technology that interested them. Their startup investment advice has helped advance my venture capital education, and continues to keep me up-to-speed on a daily basis.
The nine VCs below are essential follows for anyone looking to better understand the industry. If you have any additional suggestions, please share them in the comments below.
Fred also blogs daily at avc.com, and engages with his followers in the comment section. (Bonus: the comments are sometimes as good as the blog post itself.)
Wilson has an MBA Monday series, which educates both investors and entrepreneurs on all aspects of a startup, from return on investment to cap tables. He posts links on Twitter along with additional educational content.
From the looks of it, Apple ended its fiscal 2011 with a whimper. Revenues didn’t hit The Street’s expectations and iPhone sales were down from the previous quarter. Even iPad sales came in on the low side of predictions.
However, anyone looking for signs of Apple’s downfall would be hard-pressed to find any after the company went over its numbers with analysts Tuesday afternoon. In fact, barring one worldwide event for which Apple had little control, the outlook for Apple was overwhelmingly positive. Here are some key facts Apple shared during its call:
A lot of Apple's growth came from its China business. China accounted for just 2% of sales in fiscal 2009, but jumped to 12% in fiscal 2011. "I've never seen a country with as many people rising into the middle classs that aspire to buy products that Apple makes," said Apple CEO Tim Cook. Apple's Brazil business also hit about $900 million for the year. Image courtesy of Flickr, Philip Jagenstedt
Angry Birds isn’t slowing down. According to its creators, gamers are spending millions of hours per day engaging with the mobile gaming phenomenon.
Andrew Stalbow, Rovio‘s GM of North America, says that the various version of Angry Birds have been downloaded 400 million times. Thirty million people play the game on a daily basis, he announced at the Web 2.0 Summit in San Francisco. One hundred thirty million people play Angry Birds monthly.
The result? Gamers spend a whopping 300 million minutes playing Angry Birds daily. That’s 109.5 billion minutes per year, or 1.825 billion hours.
Stalbow also revealed that China is the game’s second largest and fastest growing market. The company recently released an update for the Chinese Moon Festival in an attempt to appeal to Chinese players. Rovio will soon release an update for Halloween that will introduce a secret, new bird (we know that it’s yellow and looks a bit like a duck).
Several years ago, the company was working on games for publishers like EA. It was on the brink of collapse before it turned to social and mobile platform platforms. At one point, the company had nine employees, but now it has more than 170 employees worldwide.
Did you know that 81% of users of the web’s top properties live outside the U.S.? That China added more Internet users in three years than exist in the entire United States? That Israelis spend more hours on social networks than citizens of any other country? Or that Nigeria is adding more Internet users every year than every country save China or India?
These are just some of the many stats Mary Meeker revealed during her highly-anticipated presentation at the Web 2.0 Summit in San Francisco. Meeker, who recently left Goldman Sachs for KPCB, is famous for her presentations on the Internet trends and the future of web. In 2010 she spoke of the unprecedented rise of iOS. In 2009 she spoke of how the mobile web is taking over the world.
Among the highlights of Meeker’s presentation:
Mobile search has grown fourfold in the last few years.
Mobile is growing faster than ever but still has huge upside.
Natural user interfaces and touchscreens are defining this decade.
E-commerce, especially mobile commerce, are on the rise.
The pace of innovation in Silicon Valley right now is unprecedented.
You can check out all of the stats in Meeker’s presentation, which we have embedded above. Let us know which stat surprised you the most in the comments.
Rihanna has boldly re-imagined what an album launch can be with the release of UNLOCKED, an interactive Facebook app that lets fans uncover the album, Talk That Talk, detail by detail.
The premise behind UNLOCKED is actually pretty simple: Users “Like” the page and then go on “missions” to uncover content released by Rihanna’s label, Island Def Jam. For example, fans were asked to submit a certain amount of fake lyrics to earn the lyric sheet for Rihanna’s album. Other unlocks so far include Rihanna’s new “R” logo, the single “We Found Love,” Rihanna’s new website, album release date and album cover.
In a sense, it’s like a Groupon built specifically for Rihanna’s new album. When certain “offers” reach a tipping point, the content becomes available. However, daily deals were not the point, “Its not that we wanted to create a Groupon for Rihanna, but what we did want to do was create a value exchange for Rihanna's fans,” says Alex Morrison, EVP of growth for AgencyNet, which co-created UNLOCKED along with Island Def Jam.
Since the app’s launch in late September, UNLOCKED has received some staggering numbers. At time of writing, the project has given Rihanna nearly 1 million new Twitter followers and created more than 2.5 million tweets (a 445% increase from before UNLOCKED was launched). The project has also given Rihanna more than 700,000 Facebook fans with an estimated 208 million Facebook impressions.
Rihanna’s huge social presence is one of the reasons UNLOCKED has been such a success in the first place. Rihanna had the most fans of any celebrity on Facebook and ranked highly on Twitter as well. UNLOCKED requires a certain amount of built-in loyalty and a threshold of participation to work. For example, a small mom-and-pop indie band might have a harder time mobilizing fans than Rihanna’s small armada (called the “Rihanna Navy”) of fans.
UNLOCKED, however, won’t entirely replace traditional advertising. Island Def Jam will still be running Rihanna’s music videos through YouTube and VEVO and buying up advertising both in print and online to promote the album. UNLOCKED proves major artists can benefit from social projects. The unlocked content includes standard fare, like new single releases and a website, which would have been released with or without the app. The team behind UNLOCKED realized the real reward was social, rather than physical.
“Any digital asset is going to spread online for an artist like Rihanna,” says Jon Vanhala, SVP of digital, brand integration and new business at Island Def Jam and Universal Music. The real reward is not so much unlocking the content as it is being one of the first people to share it out. “There's social value for sure in getting something cool first and being able to share it,” Morrison says.
UNLOCKED is also a smart way to engage Rihanna’s fans while she’s on tour or taken up with other press engagements. The app lets users feel like they’re interacting with Rihanna, by unlocking special content and helping promote her album. It’s a model that could be applied not just to other artists but across industries. Morrison says AgencyNet has received interest from publishers and beverage companies looking to implement something similar to the app.
While the model may only work for well-established artist or products, the success of UNLOCKED implies that Island Def Jam and AgencyNet may have a gold rush on their hands.
Is UNLOCKED the future of album launches or is it a passing fad? Let us know in the comments.
For years now, musicians have done a lot more than wield guitars, basses and drum kits in order to create jams — PCs, mobile devices and tablets have made a serious entree into the musical world. Perhaps the most recent example of such digital wizardry is Icelandic songstress Björk's newest multi-dimensional album experience, Biophilia.
Biophilia, which was released as a full album on Oct. 11, is not just a musical project. It also contains a suite of custom apps, instruments and live experiences conceptualized by Björk after she was introduced to touchscreen technology.
I sat down with the musician before the album's release to talk about the inspiration behind the technology, and to analyze how music changes and evolves as more creative tools enter the fray.
Q&A With Singer-Songwriter Björk
How did touchscreens function when it came to conceptualizing Biophilia?
The entry point was touchscreens, really. On the last tour, from 2006 to 2008, we were working with touchscreens. I guess for me, touring with it and performing with it kind of tapped into something in me that made me want to write with it. It tapped into my musical education, where I felt that it was too bookish. I went to music school from five to fifteen, and it was quite classical, academic. I wanted to start a music school where I would have things more impulsive and more tactile.
"It just seemed like such an ideal way to map out how you feel about musical structures.”
I always had a dream to [teach] when I got older. But then, this sort of pop thing happened. So I guess when I saw the touchscreens, I was like, 'Wow, I can do this now.' It just seemed like such an ideal way to map out how you feel about musical structures. All the apps out there, the best ones…take something that's been academic and make it into a 3D environment. Some things are fine in books, but certain things — like music and physics — are meant to be 3D.
How did this technology affect your writing process?
I had always written my songs, since I was a child, by singing outside, and then I would come indoors and arrange them. For me, it was the first time where I was using an instrument while I was writing. I don't write playing the guitar. Maybe it's because I've always sang outside walking, especially as a kid. In a way you could argue that my accompaniment was nature.
That was my root — my relationship that I was at home in. It was the most natural for me. So to be able to sit with a touchscreen and play with your fingers while you're singing is kind of like, 'Wow, finally.' Technology has caught up with us.
But people are laughing at me when I say that I'm a bit technophobic. It takes me forever to learn things. It took me like five years to drive a car, and it takes me forever because I'm quite impulsive. I'm kind of spoiled because I've done a lot of my music — especially as I get older — myself on my laptop, but usually I have an engineer sitting next to me that helps me out when I get into trouble. So for somebody like me to see the touchscreen, it's like, 'Wow, now I don't have to program something for weeks and months.' So that's sort of the entry point.
But you didn't just use touchscreens to write the album. They're also part of the experience of the disc. How does that work?
In the beginning, the idea was to use touchscreens to write the songs, and connect them with nature — the elements. And then I didn't know what the platform would be. In the beginning it was going to be a children's music museum in Iceland. So I was writing, thinking about rooms. The first room is about lightning, so the children can play with a Tesla coil, and that's the bassline, and then they walk to the next room and it's like water, and they can make a riff with the water. Then they go to the next room, and it's crystals. So I was thinking like it was an interactive children's thing.
And then in the middle there was a chance that it might become a 3D movie. It seems like a big jump, but for me, the jump between a room in a house to a scene in a movie isn't that big a jump. And then that was super difficult and expensive — because obviously music was most important for me. I wasn't ready to wait like five years.
And then, basically Spring 2010, I programmed 10 songs. They each had 10 different natural elements with 10 different musicology elements, and the interaction in each song had already been decided — and then the iPad came out. So it was kind of like, 'Wow, maybe this is the natural home.' [The music started] off as a touchscreen and it should end as a touchscreen.
So did you buy an iPad as soon as it came out? Do you have favorite apps on the iPad for making music?
I bought the iPad and got apps like Soundrop, by Max Weisel, who ended up writing three of our apps. And Scott Snibbe's ones — like Bubbleharp and Gravilux. And then Touch Press, who did The Elements, and they later did Solar System.
It was just kind of outrageous because it was sort of like, 'Wow, I had already written a song about the solar system, and I had already written a song about viruses.' The subject matter I already had in my songs was viruses, the moon, the solar system, DNA.
Do you think technology is negatively impacting music at all?
I’ve been doing interviews for a long time, and I get asked so often, 'Why electronic music? It's so cold. It has no soul.' And I'm like, 'Well, it doesn't have a soul because no one put it there.' It's not the tool that puts the soul in there — it's the person. I've heard a lot of acoustic songs — songs written on a guitar — that have no soul. I've heard a lot of songs written on a guitar that have soul. It's the tool and it's the question of what we do with it.
"It's not the tool that puts the soul in there — it's the person.”
For example, [you can use auto-tune] to hide your faults, like Botox or something. Or you can use it as a creative thing. It's your choice. I used a product called Melodyne a lot on this album. It was first invented to tune your voice. But you can use it more to create harmonies. I would improvise a song, and then I would take my lead melody and put it in Melodyne, and then you can copy it. I went totally greedy and ended up with like 10 voices — but made out of that lead vocal.
I spent days on each song, [manipulating] each note so that each note would be like six different notes. What's exciting is that you capture the emotion of the moment, because obviously when you're writing a song, you feel a certain way and it's quite emotional. But if you are working with one lead vocal and making harmonies out of that, the emotion stays there. And if you have seven voices made out that same emotion, you magnify it.
Then what I did is that I went to Iceland and got a choir of 24 girls, and they ended up singing those harmonies, and they were actually quite difficult for a choir to sing because they were quite dense.
So you can cover up your faults and use this program by tuning your voice, or you can use the same thing and create chords that you couldn't have done without it. So it's your choice — do you want to be lazy, or do you want to push yourself and be creative? It's always going to be that question; it's never going to go away. Every day we have to ask ourselves, 'What are we going to do with this tool? Are we going to cut someone with it, or prepare a meal?’
This album has so many different elements — apps, instruments, etc — do you think a listener needs everything in order to experience it fully?
It's totally up to them. I don't think my fans should buy everything. Obviously they can if they want to, but I'm not like that at all. I don't buy box sets, but I respect collectors a lot. But I really wanted the album to stand on its own. And also, if you just want to buy one of the apps, and aren't that bothered by the music, you can do that as well.
At the end of the day, though, it's not that complicated, because in a normal band — whatever that is — you have drums and guitars and bass and keyboards and a vocalist and you have a concert. I have the touchscreen and I have instruments that are able to read that touchscreen. Normal bands have music videos; for me, the apps are even better than music videos, because music videos can be interpretations of the songs, but the apps are actually the songs. They're the visual representations of the song.
What do you think is the most misunderstood aspect of Biophilia?
If there's one thing I'd like to change is to make people realize that it's not that complex, and that the whole intention was to simplify something that was always supposed to be simple. I've been saying it's a bit like reading a whole book about how to break dance. It's impossible. But if you have the touchscreen in front of you, and you play around with it, it's really simple.
For years now, musicians have done a lot more than wield guitars, basses and drum kits in order to create jams — PCs, mobile devices and tablets have made a serious entree into the musical world. Perhaps the most recent example of such digital wizardry is Icelandic songstress Björk's newest multi-dimensional album experience, Biophilia.
Biophilia, which was released as a full album on Oct. 11, is not just a musical project. It also contains a suite of custom apps, instruments and live experiences conceptualized by Björk after she was introduced to touchscreen technology.
I sat down with the musician before the album's release to talk about the inspiration behind the technology, and to analyze how music changes and evolves as more creative tools enter the fray.
Q&A With Singer-Songwriter Björk
How did touchscreens function when it came to conceptualizing Biophilia?
The entry point was touchscreens, really. On the last tour, from 2006 to 2008, we were working with touchscreens. I guess for me, touring with it and performing with it kind of tapped into something in me that made me want to write with it. It tapped into my musical education, where I felt that it was too bookish. I went to music school from five to fifteen, and it was quite classical, academic. I wanted to start a music school where I would have things more impulsive and more tactile.
"It just seemed like such an ideal way to map out how you feel about musical structures.”
I always had a dream to [teach] when I got older. But then, this sort of pop thing happened. So I guess when I saw the touchscreens, I was like, 'Wow, I can do this now.' It just seemed like such an ideal way to map out how you feel about musical structures. All the apps out there, the best ones…take something that's been academic and make it into a 3D environment. Some things are fine in books, but certain things — like music and physics — are meant to be 3D.
How did this technology affect your writing process?
I had always written my songs, since I was a child, by singing outside, and then I would come indoors and arrange them. For me, it was the first time where I was using an instrument while I was writing. I don't write playing the guitar. Maybe it's because I've always sang outside walking, especially as a kid. In a way you could argue that my accompaniment was nature.
That was my root — my relationship that I was at home in. It was the most natural for me. So to be able to sit with a touchscreen and play with your fingers while you're singing is kind of like, 'Wow, finally.' Technology has caught up with us.
But people are laughing at me when I say that I'm a bit technophobic. It takes me forever to learn things. It took me like five years to drive a car, and it takes me forever because I'm quite impulsive. I'm kind of spoiled because I've done a lot of my music — especially as I get older — myself on my laptop, but usually I have an engineer sitting next to me that helps me out when I get into trouble. So for somebody like me to see the touchscreen, it's like, 'Wow, now I don't have to program something for weeks and months.' So that's sort of the entry point.
But you didn't just use touchscreens to write the album. They're also part of the experience of the disc. How does that work?
In the beginning, the idea was to use touchscreens to write the songs, and connect them with nature — the elements. And then I didn't know what the platform would be. In the beginning it was going to be a children's music museum in Iceland. So I was writing, thinking about rooms. The first room is about lightning, so the children can play with a Tesla coil, and that's the bassline, and then they walk to the next room and it's like water, and they can make a riff with the water. Then they go to the next room, and it's crystals. So I was thinking like it was an interactive children's thing.
And then in the middle there was a chance that it might become a 3D movie. It seems like a big jump, but for me, the jump between a room in a house to a scene in a movie isn't that big a jump. And then that was super difficult and expensive — because obviously music was most important for me. I wasn't ready to wait like five years.
And then, basically Spring 2010, I programmed 10 songs. They each had 10 different natural elements with 10 different musicology elements, and the interaction in each song had already been decided — and then the iPad came out. So it was kind of like, 'Wow, maybe this is the natural home.' [The music started] off as a touchscreen and it should end as a touchscreen.
So did you buy an iPad as soon as it came out? Do you have favorite apps on the iPad for making music?
I bought the iPad and got apps like Soundrop, by Max Weisel, who ended up writing three of our apps. And Scott Snibbe's ones — like Bubbleharp and Gravilux. And then Touch Press, who did The Elements, and they later did Solar System.
It was just kind of outrageous because it was sort of like, 'Wow, I had already written a song about the solar system, and I had already written a song about viruses.' The subject matter I already had in my songs was viruses, the moon, the solar system, DNA.
Do you think technology is negatively impacting music at all?
I’ve been doing interviews for a long time, and I get asked so often, 'Why electronic music? It's so cold. It has no soul.' And I'm like, 'Well, it doesn't have a soul because no one put it there.' It's not the tool that puts the soul in there — it's the person. I've heard a lot of acoustic songs — songs written on a guitar — that have no soul. I've heard a lot of songs written on a guitar that have soul. It's the tool and it's the question of what we do with it.
"It's not the tool that puts the soul in there — it's the person.”
For example, [you can use auto-tune] to hide your faults, like Botox or something. Or you can use it as a creative thing. It's your choice. I used a product called Melodyne a lot on this album. It was first invented to tune your voice. But you can use it more to create harmonies. I would improvise a song, and then I would take my lead melody and put it in Melodyne, and then you can copy it. I went totally greedy and ended up with like 10 voices — but made out of that lead vocal.
I spent days on each song, [manipulating] each note so that each note would be like six different notes. What's exciting is that you capture the emotion of the moment, because obviously when you're writing a song, you feel a certain way and it's quite emotional. But if you are working with one lead vocal and making harmonies out of that, the emotion stays there. And if you have seven voices made out that same emotion, you magnify it.
Then what I did is that I went to Iceland and got a choir of 24 girls, and they ended up singing those harmonies, and they were actually quite difficult for a choir to sing because they were quite dense.
So you can cover up your faults and use this program by tuning your voice, or you can use the same thing and create chords that you couldn't have done without it. So it's your choice — do you want to be lazy, or do you want to push yourself and be creative? It's always going to be that question; it's never going to go away. Every day we have to ask ourselves, 'What are we going to do with this tool? Are we going to cut someone with it, or prepare a meal?’
This album has so many different elements — apps, instruments, etc — do you think a listener needs everything in order to experience it fully?
It's totally up to them. I don't think my fans should buy everything. Obviously they can if they want to, but I'm not like that at all. I don't buy box sets, but I respect collectors a lot. But I really wanted the album to stand on its own. And also, if you just want to buy one of the apps, and aren't that bothered by the music, you can do that as well.
At the end of the day, though, it's not that complicated, because in a normal band — whatever that is — you have drums and guitars and bass and keyboards and a vocalist and you have a concert. I have the touchscreen and I have instruments that are able to read that touchscreen. Normal bands have music videos; for me, the apps are even better than music videos, because music videos can be interpretations of the songs, but the apps are actually the songs. They're the visual representations of the song.
What do you think is the most misunderstood aspect of Biophilia?
If there's one thing I'd like to change is to make people realize that it's not that complex, and that the whole intention was to simplify something that was always supposed to be simple. I've been saying it's a bit like reading a whole book about how to break dance. It's impossible. But if you have the touchscreen in front of you, and you play around with it, it's really simple.
Yahoo reported its third quarter earnings on Tuesday and the results weren’t pretty.
The company net earnings were down 26% from the third quarter in 2010 and its revenue, excluding traffic acquisition costs was down 5% from 2010. Yahoo’s GAAP adjusted revenue was down 24% from third quarter 2010.
All in all, the financial picture was not positive, though the company did report higher than expected earnings per share.
Looking at the results, display revenue for the quarter was flat when compared with third quarter 2010. GAAP display revenue, search revenue and GAAP search revenue was also down.
On the executive side, Yahoo is undergoing a period of change. The Yahoo board dismissed CEO Carol Bartz in September. Yahoo’s CTO Raymie Stata also just resigned. At Web 2.0 on Monday, Yahoo executive Ross Levinsohn talked up the business with Federated Media’s John Battelle.
Still, with these earnings, Yahoo’s future as an independent entity looks bleak. The big question is: What company — or private equity firm — is interested in buying it out?
Apple on Tuesday reported revenues of $28.27 billion for its fiscal fourth quarter, lower than some analysts had predicted, but above the company’s outlook of $25 billion.
The company also sold 17 million iPhones and 11 million iPads in the quarter. The former was a drop from the 20 million iPhones Apple sold in its third quarter while the latter was an increase over the 9 million iPads sold in fiscal Q3.
Both sales numbers, though, were somewhat lower than analysts had predicted.
The ultra-smooth launch of the iPhone 4S may have hit a snag, albeit a minor one: Some users are complaining about yellow-tinted screens.
The discussion thread “iPhone 4S Screen Tint” has gotten 39 replies so far on Apple’s support page. A user called Snowglider appears to have started the discussion by noting a “really yellow tint” on the screen.
Some others noticed the same thing, though some speculated the effect was caused because the devices are new and it will go away within a week or so. Reps from Apple could not be reached for comment at press time.
The people in the group aren’t the only ones who’ve noticed a difference. In his review of the 4S, Joshua Topolsky of This Is My Next wrote, “One thing I did note, however, was how much less contrast-heavy the screen looks in comparison to the previous model. The iPhone 4S has a noticeably different color tone, and blacks seem far less dark.”
CNet also investigated, finding that cases were at least partially to blame because they cause the iPhone to think it was constantly dark.
As far as new product glitches go, this issue, dubbed “Yellowgate” by some, seems to be a pretty minor. It’s definitly not on the scale of the iPhone “Antennagate” in 2010. Still, this could be the biggest knock against the iPhone 4S so far.
Have you experienced Yellowgate? Let us know in the comments.
Venture capitalist Ben Horowitz argues startup founders should also be the CEOs of their companies. It’s a familiar investment philosophy for his firm Andreessen Horowitz, well known for its preference for founding CEOs.
During an interview at the Web 2.0 Summit, Horowitz said the institutional knowledge that founding CEOs have is what makes them most suitable to run their companies. “They have a set of historical knowledge that is almost impossible to replicate,” he told the audience.
Horowitz explained founding CEOs have been through every product decision, were a part of every hire, listened to customers from the beginning and are the keepers of a company’s vision. He also argued founding CEOs are best equipped to avoid major mistakes because they already made those mistakes early on and learned from them.
Andreesen Horowitz was founded in 2009 by Ben Horowitz and Marc Andreesen. Horowitz was the founding CEO of Opsware, which eventually sold to HP for $1.6 billion. Andreesen was one of the cofounders of Opsware, but he’s better known as the cofounder of Netscape, which sold to AOL for $4.2 billion in 1999.
Horowitz explained most of the firm’s partners were once entrepreneurs and/or founding CEOs, which helps the venture capital firm better connect with the struggles facing founding CEOs.
“It helps to have founded and run a company if you’re going to help somebody run a company who is a founder,” Horowitz noted.
It’s been a while since we’ve seen an outbreak of free voucher scams hit Facebook but in the last two days American and Canadian coffee lovers have been targeted by would-be phishers.
As our friends at Sophos explain, offers purporting to be from Tim Hortons started targeting Canadian users Monday. Users were asked to “Like” a page and share it with Facebook friends in exchange for free coffee.
Today, the scam has spread to include Starbucks. Tim Horton’s is primarily a Canadian chain and the ubiquity of Starbucks makes U.S. users potential targets.
We’ve seen this sort of scam before — either with the promise of free goods or access to Justin Bieber’s cell phone number. In some cases, users are tricked into a “likejacking” cycle after accessing a nefarious link. In others, users agree to install a rogue Facebook application.
In this case, users are asked to provide an email address and other sensitive information.
The danger with these sorts of scams is that they can spread so quickly across social networks. Unlike email chain letter scams of the past, these scams can post to your Facebook page and instantly entice others into falling for the same rouse.
Do not give your email address to these rogue companies. Do not “Like” their pages or share the scam with your friends.
If you have fallen victim to the scam, we advice you change any passwords associated with your Facebook account or email login as a precaution (as well as any logins that share those same passwords).
Mashable — that's right, the tech news site you're looking at right now — is looking for two go-getter tech reporters (New York and San Francisco) to help fill our news room.
As a Mashable staff member, you'll gain access to the world of social media, technology, digital integration, world news, politics, entertainment and more. All we ask of you is killer writing and reporting skills, a laser-like focus on details, boundless energy and willingness to work super hard at the coolest place on Earth.
Qualified applicants should have a journalism degree, experience writing for one or more tech websites or blogs, and familiarity with HTML and blogging platforms. We prize clean writers and those who can edit themselves as well as others. Mashable is a team organization and team players need only apply. Both positions are full-time roles based in our New York and San Francisco offices.
If you're interested, and qualified, you can apply for the SF tech reporter position by clicking here. You can apply for the NY tech reporter position by clicking here.
Dropbox, the burgeoning Y Combinator alumni with a popular cross-platform, cloud-based file storage system, has raised $250 million in Series B financing and is on track to triple its user base this year.
Dropbox now has 45 million users saving one billion files every three days, the company announced Tuesday.
The company is also expecting to hit $240 million in revenue in 2011, according to a profile in Forbes on Dropbox and its CEO Drew Houston.
But Apple’s just-launched iCloud could be Dropbox’s greatest threat to long-term success. Steve Jobs and Apple, reports Forbes, saw the company as a “strategic asset” and offered to buy it for an undisclosed nine-digit figure in 2009. Dropbox rejected rejected the offer.
“Jobs smiled warmly as he told them he was going after their market,” Forbes details of Houston’s recounting of the meeting. “He said we were a feature, not a product,” Houston said.
Dropbox has 70 employees. The startup’s Series B round was led by Index Ventures with participation from a slew of new and repeat investors. To date, Dropbox has raised a total of $257.2 million.
Dropbox did not disclose its current valuation, but it is estimated to be around $4 billion.
Dropbox, the burgeoning Y Combinator alumni with a popular cross-platform, cloud-based file storage system, has raised $250 million in Series B financing and is on track to triple its user base this year.
Dropbox now has 45 million users saving one billion files every three days, the company announced Tuesday.
The company is also expecting to hit $240 million in revenue in 2011, according to a profile in Forbes on Dropbox and its CEO Drew Houston.
But Apple’s just-launched iCloud could be Dropbox’s greatest threat to long-term success. Steve Jobs and Apple, reports Forbes, saw the company as a “strategic asset” and offered to buy it for an undisclosed nine-digit figure in 2009. Dropbox rejected rejected the offer.
“Jobs smiled warmly as he told them he was going after their market,” Forbes details of Houston’s recounting of the meeting. “He said we were a feature, not a product,” Houston said.
Dropbox has 70 employees. The startup’s Series B round was led by Index Ventures with participation from a slew of new and repeat investors. To date, Dropbox has raised a total of $257.2 million.
Dropbox did not disclose its current valuation, but it is estimated to be around $4 billion.
Motorola unveiled its latest phone, the Droid Razr, which it touts as “the world’s thinnest smartphone,” at an event this afternoon in New York City.
The new phone sports a dual-core processor, 4G LTE on Verizon’s network, a 4.3-inch Super AMOLED Advanced display and a profile that truly defines “thin.”
After taking some time to play with the phone, here are our first impressions.
It Is Thin
A hallmark of the original Motorola Razr was its thinness. Motorola managed to make a clamshell phone that was sleek, sexy and thin. The company has taken the same approach to the Droid Razr.
Measuring in at just 7.1mm thick, the Droid Razr is svelte. Motorola says it’s the thinnest 4G LTE device on the market and it may just be the slimmest smartphone in general.
The Droid Razr is also very lightweight. Holding it in my hand, I was taken aback by just how light the device is. I’m not sure if I liked the lightness — I prefer a tiny bit more heft, especially with a screen so large — but this is certainly not a phone that will bog anyone down.
The Screen Is Awesome
The Super AMOLED Advanced qHD screen is beautiful. Without serious hands-on testing, it’s impossible to know how this compares to the iPhone 4/iPhone 4S, but this is easily the best looking Droid display yet. Compared to the Droid Bionic, which I recently reviewed, this device just oozes clarity and brightness.
Motorola touted that the Droid Razr will be the first phone to support streaming Netflix in HD. That’s great for movie fans — though we’re not sure about what difference will make in real-world usage.
For me, the screen was definitely one of the standout features on the device.
Whither Droid Bionic
The new Droid Razr
Motorola and Verizon recently released the Droid Bionic, after months of delays. The Bionic is a great phone, but the Razr trounces it and then some.
Anyone considering the Droid Bionic should set their sights on the Droid Razr. Same dual-core processor, same 4G LTE, thinner, better battery, better screen and an assortment of accessories that would make Barbie jealous.
Battery Life Uncertainties
We couldn’t get a clear answer from Motorola regarding battery life on the Droid Razr. Sure, the standby and talk time looked impressive — but whether those tests were done on 3G, 2G (if we’re talking Verizon’s voice network) or 4G LTE wasn’t clear.
My own experience testing a number of Verizon 4G LTE devices leads me to believe that while the Droid Razr might have great battery life using 3G, when 4G is enabled, that time is going to go down. Fast.
Razr Is Back
Ultimately, I’m impressed with the Razr. This is Verizon’s big Android phone for the holiday season and a valiant competitor against both the Samsung Galaxy S II and the iPhone 4S.
With the original Razr, Motorola created something magical and iconic. While I don’t think the Droid Razr will achieve that long-lasting status for smartphones, it does help cement Motorola’s position as one of the elite Android device makers, especially for the Verizon network.
Priced at $299.99, the phone isn’t cheap. Still, the phone looks like it packs a powerful punch for Android fans.
Subscription streaming music service MOG has just expanded its external device support to include the Jawbone Jambox.
The Jawbone Jambox is a portable, Bluetooth wireless speaker designed to deliver great sound in a super tiny package. The Jawbone Jambox already supports music services like Spotify, Pandora and iheartradio, but MOG is a nice addition to the mix.
Users can connect either their iPhone, Android or BlackBerry device to the Jambox (using Bluetooth) to pump music directly to the Jambox or they can use a computer and send music wirelessly or over the 3.5mm audio cable.
Since Jambox can accept audio from any Bluetooth audio source, you might ask — what makes official support different from standard Bluetooth syncing. The difference, is that when coupled with the LiveAudio update, MOG can take advantage of the binaural effects and pseudo-surround sound that Jambox can offer.
MOG even created a playlist with tracks designed to highlight the integration.
So How Does it Sound
One of the best parts of MOG as a service is that it delivers its streaming audio in 320kbps. This is important because not all streaming music services are the same and the higher the bitrate, the better the quality.
This is doubly important when talking about sending audio from a streaming source to a wireless speaker.
In our tests with a review unit MOG sent us, we were impressed with the sound. For such a small package, the sounds were full and loud enough to fill a room.
When it comes to the LiveAudio feature — we’ll admit, we weren’t as impressed. It sounded fine for some tracks, but it didn’t handle tracks from The Notorious B.I.G. very well. The sound was more muffled than full, and the binaural effect didn’t come through.
Still, with LiveAudio off, the sound was full and easily enough to fill a room.
The nice thing about the Jambox is that its battery is good for 10 hours. That means you can pump music from a phone, iPad or computer to the speaker untethered. In smaller spaces, it is particularly nice to use the device in conjunction with MOG for iPhone.
Streaming to Differentiate
Subscription streaming services are working hard to differentiate themselves from one another. Spotify’s U.S. arrival led to MOG and Rdio offering users free computer-only streaming plans.
Meanwhile, practically every major streaming service has teamed up with Facebook to offer better integration with fans.
Since the beginning of 2011, MOG has set its sights on getting on as many devices and in the hands of as many users as possible. The company supports Sonos, Roku, Boxee and select connected devices from LG and Samsung.
This is a similar game that Sony is playing with its Music Unlimited service and that Rdio, Spotify and Rhapsody are also looking to embrace.
We like the Jambox. We like MOG. As the saying goes, two great tastes that taste great together. The Jambox is $199. MOG offers free subscriptions and its unlimited computer streaming plans start at $4.99 a month.
4chan founder Christopher Poole (aka “moot”) says that Google and Facebook “do identity wrong,” and that people should not be tied to just one identity on the web.
In a passionate speech at the Web 2.0 Summit in San Francisco, Poole claimed that Internet users should have a choice as to whether they want to stay anonymous on the web or use their real identities. The argument comes as Facebook and Google push to remove anonymity from the web.
"Google and Facebook would have you believe that you're a mirror, but we're actually more like diamonds,” Poole told the audience. “Look from a different angle, and you see something completely different… Facebook is consolidating identity by making us more simple than we truly are.”
Poole continued, explaining that to some people, he’s a son, and to others he’s a hacker or a friend. Identity is more complex than the world’s largest social networks would like you to believe. "We all have multiple identities,” he declared. “It's part of being human. We're all multi-faceted people."
Poole concluded with his thoughts on how the world’s largest social networks are handling identity. "Facebook and Google do identity wrong, Twitter does it better, and I want to think about what the world would be if we did it right,” he said.
You can check out Poole’s full speech in the YouTube video we’ve embedded above.
NASA and Japan have published a new version of the world’s most complete digital topographic map. It could potentially help people across the globe plan highways, search for natural resources and protect lands with cultural or environmental significance.
Using images taken aboard NASA‘s Terra spacecraft, the free online map now features improved spatial resolution, increased horizontal and vertical accuracy, more realistic coverage over water bodies and the ability to identify lakes as small as 0.6 miles in diameter. The map, often referred to as a global digital elevation model, is an update of the one released in 2009.
This map gives viewers the “highest-resolution global topography data available,” says Mike Abrams, ASTER science team leader at NASA’s Jet Propulsion Laboratory in California.
An instrument on Terra called ASTER — Japan’s Advanced Spaceborne Thermal Emission and Reflection Radiometer — captured the images. The map creators then improved 2009′s map with 260,000 new stereo-pair images. A stereo-pair image is two images merged offset together to provide a 3D effect.
The pictures above and video below display validated results of the joint topography project between NASA and Japan’s Ministry of Economy, Trade and Industry, which aim to help Group on Earth Observations monitor and forecast global environmental changes.
The ASTER data cover 99% of Earth’s landmass and span from 83 degrees north latitude to 83 degrees south, and each elevation measurement point in the data is 98 feet apart.
If you haven’t heard by now, the Mashable Media Summit 2011 is happening on Nov. 4 at The TimesCenter. This is your chance to learn directly from experts in the industry, who will examine how technology is transforming journalism, advertising and media business models.
There are many reasons why you should attend this year’s Mashable Media Summit, and now there are a few more. Three new industry leaders have joined our dynamic lineup of speakers:
These talented speakers and many more from across the media landscape will convene to break news on stage, discuss the latest trends and share their vision for the future of media. Vadim Lavrusik will talk about Facebook’s latest changes and what they mean for journalists. Maureen Mullen will join the conversation on the new model of content and ecommerce, and Emily Chang will join us on stage for an interview.
Tickets include a full day of discussion with thought leaders on stage, intimate networking sessions as well as breakfast, lunch and a networking reception. Get your tickets now before they sell out. The full agenda will be released shortly.
On stage at the Research in Motion BlackBerry developer conference Tuesday, co-founder and CEO Mike Lazardis announced a new, unified operating system for BlackBerry smartphones, tablets and other devices called BlackBerry BBX.
BBX will begin powering new BlackBerry smartphones and tablets (as well as systems available in, say, your car) by next year. Lazardis promises the forthcoming OS will combine the best of QNX, the operating system it purchased last year, with the BlackBerry OS that currently powers its smartphones.
BBX will support all WebWorks and HTML5 apps being designed for current BlackBerry devices, as well as software created using development tools for the BlackBerry PlayBook (including Native SDK, Adobe AIR/Flash and WebWorks/HTML5) and BlackBerry Runtime for Android Apps. The platform will also support 2D and 3D gaming, as well as what it calls “Super App” capabilities, which will allow for deeper integration between apps, always-on Push services, the BBM Social Platform and more.
For further information about the platform and RIM’s updates to its existing developer tools, see here.
The Social CMO Series is supported by the Discover Digital Group, a unique consultancy that focuses on identifying new e-revenue opportunities for both Fortune 1000 and startup clients alike. Follow DDG on Facebook to get a taste of the insights that are offered.
Sunday football is typically an American ritual — but it won’t be for long if NFL Digital has anything to say about it.
The 150-person team, led by Jeff Berman, is working to establish the league and its 32 teams as a 24/7, nonstop topic of conversation, not just on Sundays but in the off season, midweek, and around the world. Sports teams are a natural fit for social media — impassioned fans have something to band together and rally around, and the NFL is no different. The NFL itself has nearly 4 million Facebook fans, and then there are individual teams that have upwards of 2.5 million fans each. There are 474% more active users on the NFL Facebook Page than there were in 2010, and NFL fans generate 144% more content than they did last year, according to NFL Digital. So, it looks like the engagement strategy is working.
Mashable spoke with Jeff Berman, GM of NFL Digital, to learn more about the league’s efforts, what he learned from his MySpace days, and the importance of empowering your engineers.
Q&A With Jeff Berman, GM of NFL Digital
You spent a few “hypergrowth” years at MySpace, and I imagine you learned a few things while on the inside. What lessons did you bring to the NFL from MySpace?
I think we could spend six hours on the lessons from that experience, but there are probably four that are the most relevant as we move forward with the NFL.
The first is, focus and execution matter just as much as strategy. You have to be able to say “no” so you can focus on the right things, and you have to make sure that you execute relentlessly.
Second, there’s a Patton quote: “The good plan violently executed now is better than a perfect plan executed next week.” The lesson there is that for most digital products, you’re better off getting it to 80% and launching it, knowing that the users will teach you more about where it should go than you’d be able to figure out on your own — and then it’s just iterate, iterate, iterate.
Third, no one bats 1000. Google doesn’t. Facebook doesn’t. MySpace certainly didn’t. Even Reid Hoffman doesn’t. So you have to throw some bombs and know that not all will connect, and if you fail, fail fast and move on to the next thing. Lastly, it’s just amazing what happens when you empower talented engineers. I think in a lot of organizations, especially media companies, engineers are handed a spec and expected to code to it. … The engineers usually know the product best, so to get the most from them and to build the best products for your consumers, you’ve got to empower your engineers.
NFL Digital broke some records at the 2011 kickoff — what are some new initiatives for this season?
The thing about media and social media is how fast it changes. … We’re looking at what we’re doing literally on a weekly basis and tweaking it. We’re developing our own strategy, but we’re also looking at what others in the sports category and [and elsewhere] are doing, and borrowing lessons wherever we can.
In the past, we were really focused on driving traffic — the purpose of every post was just to bring people back to NFL.com. And while that’s still a priority, we’re increasingly focused on engagement, acquisition and community. How do we engage fans in a conversation, whether it’s serious or fun or controversial? And then how do we lead them to engage their friends? We’re rebuilding the fan base and the avidity of the fan base — if non-fans get engaged, casual fans get more involved and avid fans become super avid fans — then we’re doing our jobs. And social can help enormously with that.
We’ve implemented a social content management system — not just for the league, but for the clubs — and we’re using Buddy Media for that. That’s a new thing that I think is going to drive a lot of what we do in social, and it really gives us an advantage because it’s essentially a federalist model, which the clubs or states have broad latitude to experiment. So if a particular club tries something new and it sticks, we can quickly leverage that knowledge across the network. We very much follow the data — data tells an objective and compelling story and can help us get better.
It’s a broad change in terms of how we approach social — it’s not just a marketing platform but an extension of our publishing platform and a way to engage fans in much deeper and more meaningful ways.
Are any particular teams really excelling in social? In August, it was found that almost 12% of social media buzz was for the Jets — who’s else is nailing it?
The Jets are doing a terrific job and I think they’re really engaging fans in conversation in a really meaningful way, and obviously they have terrific assets, given the number of personalities on the team and the coaching staff. They’re giving fans a reason to engage with the Jets in social media and engage their friends in the conversation. The Jets are certainly a club we look at as a leader. The Patriots have done a lot of smart stuff, the Cowboys, the Redskins — we have a number of clubs that are being very aggressive about trying new things in the space and understanding that not everything is going to work, but if we can engage the fans not just on Sunday but midweek and off season, then we’re going to make the NFL bigger across the board.
Fantasy Football gets people cheering for more than just their favorite team and also gets non-fans totally engaged. How have fantasy and social grown in tandem?
Fantasy football is really the originally social media. It is an insane engagement engine, and fantasy players drive a massive amount of our engagement in season and in particular on Sundays, and that’s true on every platform. The growth curve for fantasy on mobile is off the charts, and the Red Zone channel is a fantasy player’s dream come true. You have a rooting interest in literally every single game across the course of a weekend, so you’ll see us engage fans in more “games around the games” as we go forward.
Is the digital audience skewed toward the coasts, or in major cities? What demographic is driving the digital growth?
Our demographic is the United States of America, and increasingly, outside of the U.S. When you get inside the research, it just blows your mind. The power of the NFL brand, the power of the affinity for the teams — it really knows no geographic boundaries. Our audience is young and old, it’s male and female, it’s white, black, brown — everything. And that’s one of the things about working at the NFL. There is so much passion and love — for the game, for the players, for the teams — that you just can’t help but love to work on it.
You mentioned the “federalist” model before, so I’m curious about your role. Are you more concerned with the league, or do you work with the individual teams?
On the digital media side, we’ve actually built and manage the platform on which the club sites sit, so we handle the product and technology side of it, and then we work with the clubs on content strategies. Some of the clubs have robust teams that are very involved and are looking at data on a minute-by-minute, real-time basis. For other clubs, we provide a little more support for. But really, the clubs decide how they want to program not only their sites, but also their social media, and we are in a position to support them with that. At the end of the day, if the Patriots are doing something really smart, then we're certainly going to take it and leverage it with the NFL league assets, and we’ll share it with the other clubs so they can grow as well. It’s essentially a friendly competition among the clubs to build their media assets.
What platforms are working especially well for the NFL? Have there been any surprises?
Facebook is massive scale, Twitter is now at massive scale as well, so obviously those are the primary places we look. Google+ is very interesting and something that we’re taking a look at. I think you’ll start seeing a few more [clubs] on Tumblr. And we’re also really interested in emerging platforms and taking advantage of them. One that I think has enormous potential is Pinterest, and I see a lot of things that we could do in Pinterest that could be really fun for fans. We're not going to limit ourselves to just one or two platforms, but we’re also not going to scatter ourselves across 50.
Tell me about your Twitter presence — you have a lot of experts and analysts and audiences that are part of the NFL brand.
We’re at an interesting moment on Twitter where we’re becoming more specialized. We have the primary NFL.com account, but if you’re a fantasy junkie, you can follow @NFLFantasy or one of the fantasy experts, like @Michael_Fabiano and get firehosed with fantasy updates while our primary account, @NFL, offers more of a blend. Giving fans more of a range of options on that platform in particular is a priority as we go forward. And of course, all of the NFL media are on these platforms, so we work very closely with NFL Network, and we’ll work them to drive tune in to Football Life or Gameday Morning. So we’ve got a nice ecosystem of Twitter accounts that are supporting each other and engaging fans in the conversation.
The Super Bowl is the Holy Grail of advertising. Now that ad campaigns are so integrated, how has NFL Digital benefited?
The power of the Super Bowl is just unmatched. We set a record for tweets per second on Twitter — at least until Beyonce announced her pregnancy — but I would expect this Super Bowl to set a new record as Twitter grows and the global scale of our game grows. We did a partnership with Twitter around the Super Bowl last year and had millions upon millions of fans engaging with us and driving the conversation on that platform. In terms of the advertisers, we do put all the Super Bowl ads on NFL.com, which drives a huge amount of engagement and conversation. A number of Super Bowl advertisers are also league sponsors, so we’re constantly looking for ways to work with companies like Pepsi to support their media efforts around the Super Bowl.
Series Supported by Discover Digital Group
The Social CMO Series is supported by the Discover Digital Group, a unique consultancy that focuses on identifying new e-revenue opportunities for both Fortune 1000 and startup clients alike. From developing new digital products to generating new audiences and revenue for existing online products, it creates smarter, more effective solutions for your business challenges. Follow DDG on Facebook to get a taste of the insights that are offered.
It’s day two of the Web 2.0 Summit in San Francisco, and the CEOs of Dell, Foursquare, SCEA, Microsoft and more are talking about the future of technology.
The Web 2.0 Summit is one of technology’s premiere conferences. This year’s summit is focused on the impact of data on the competition between major players in technology.
Tuesday’s speakers include Microsoft’s Steve Ballmer, Pandora’s Tom Conrad, Foursquare’s Dennis Crowley, Sony’s Jack Tretton and Dell’s Michael Dell.
We’ve embedded the livestream for today’s big keynotes above. Check out the speeches and post your reactions to their appearances in the comments.
Microsoft Chairman Bill Gates is heading to court to testify in an anti-trust lawsuit filed by Novell, a creator of network operating systems. Novell claims Microsoft purposely shut it out of the marketplace.
The case carries eery reminders of Microsoft’s 1998 battle with the Department of Justice, which accused Microsoft of monopolizing the market on Internet web browsers by bundling Internet Explorer with its Microsoft Windows operating system.
The 1998 case was controversial in its own right, but Microsoft’s case was hurt by its conduct in court, including one claim of falsifying evidence and Gates himself, who the judge said was “evasive and non-responsive.”
The Novell case finds an older, more mature Gates testifying on similar principles. Yet the case trods old ground. Novell, which also owned WordPerfect, is citing a Microsoft email from 1994 that quotes Gates telling Microsoft developers to “wait until we have a way to do a high level of integration that will be harder for [the] likes of Notes, WordPerfect to achieve, and which will give Office a real advantage,” reported Charles Cooper at ZDnet.
Much like the 1998 case, Gates and Microsoft are laying their defense on the concept of innovation. About the 1994 email, Gates said in a deposition, “The decision I was making in this memo is about: Is this an important thing? And I’m saying it’s not.”
Gates is now most known for his work with the Bill & Melinda Gates Foundation and spreading global philanthropy. Though Gates has mellowed since 1998, Novell is dragging up some very familiar skeletons from his days as Microsoft’s CEO.
Halloween is creeping up on us, and we know Mashable readers will be coming up with creative ways to put their pumpkins on display. We’re dying to see your nerdiest jack-o’-lantern, so show us what you’ve got.
Think you can do the best Angry Bird, like Bob (pictured right)? Can you show off your serious carving skills with a Failwhale or Reddit alien? Maybe even a tech titan portrait — Mark Zuckerberg, anyone? How about a Steve Jobs tribute? We want to see them all. The most inspired entries will receive a package full of Mashable goodies.
How to Enter the Contest:
Get creative! Carve, paint, draw or even arrange your pumpkins in an elaborate setting.
Upload your photo to Facebook, Flickr, Twitter, Instagram or the photo-sharing service of your choice, and drag and drop it in the picture widget below OR
Tweet your photo @MashableHQ with hashtag #Halloween.
Submit your photo by Monday, Oct. 24, at 12 p.m. ET. Please use your real identity in the submission so that we may contact you via email, Twitter or Facebook to let you know you've won. This contest is limited to residents of the U.S., UK, Canada (excluding the Province of Quebec), France and Germany who are 18 or older.
Motorola has unveiled its newest smartphone, the Droid Razr, calling it the “world’s thinnest 4G smartphone.”
The phone is 7.1mm thin, features an 8 MP rear camera, and has a 1 GHz processor and 1 GB of RAM. It has a 4.3-inch super AMOLED advanced QHD display and is powered by Android Gingerbread.
"Droid Razr by Motorola combines style, performance and the power of Verizon Wireless's 4G LTE network into one innovative device," said Marni Walden, vice president and chief marketing officer for Verizon Wireless, in a statement. "These are two iconic brands that separately symbolize the best technology available today. The combination will provide an unsurpassed wireless experience for customers."
The device will be available in early November for $299.99 with a new two-year Verizon contract.
Motorola revealed the new phone at a joint event with Verizon in New York City Tuesday afternoon. You can follow along with the rest of the event here.
Motorola has unveiled its newest smartphone, the Droid Razr, calling it the “world’s thinnest 4G smartphone.”
The phone is 7.1mm thin, features an 8 MP rear camera, and has a 1 GHz processor and 1 GB of RAM. It has a 4.3-inch super AMOLED advanced QHD display and is powered by Android Gingerbread.
"Droid Razr by Motorola combines style, performance and the power of Verizon Wireless's 4G LTE network into one innovative device," said Marni Walden, vice president and chief marketing officer for Verizon Wireless, in a statement. "These are two iconic brands that separately symbolize the best technology available today. The combination will provide an unsurpassed wireless experience for customers."
The device will be available in early November for $299.99 with a new two-year Verizon contract.
Motorola revealed the new phone at a joint event with Verizon in New York City Tuesday afternoon. You can follow along with the rest of the event here.
Like Apple‘s product introductions, the company’s earnings reports often fall victim to high expectations. Anything less than insanely great is considered slightly underwhelming. Still, beyond the likely stellar revenues in the $30 billion range and strong earnings numbers, analysts will be looking closely at the following when Apple reports its Q4 2011 results later Tuesday:
iPad Sales
In the past quarter, the iPad‘s dominance in the tablet category was solidified by Hewlett-Packard’s exit from the market and the poor performance of RIM’s PlayBook. Though Amazon’s Kindle Fire will no doubt threaten Apple’s hegemony in the market, that product was announced in late September, after Apple’s fiscal fourth quarter had ended.
In what will likely be Apple’s last quarter without a serious challenger, analysts will be watching to see if the iPad has lived up to the most optimistic estimates for sales. Fortune, which polled 54 analysts, found a range from 8.8 million to 14.8 million with the average around 12 million. That would still be a nice bump up from the 9 million iPads Apple sold in its fiscal third quarter.
iPhone Sales
Of course, the buzz of late hasn’t been about the iPad as much as the iPhone 4S, a model that while initially was considered a letdown in some quarters, is shaping up to be a huge hit. Remember, however, that the iPhone 4S and its 4 million-plus sales took place after the quarter ended. The previous quarter may have suffered a bit from consumers who were holding off on purchases until a new iPhone was announced. Still, analysts don’t expect a drop in sales. The current estimate for iPhone sales in the quarter is between 20 million and 22 million, about even with the third quarter.
Mac Sales
It’s almost easy to forget that Apple still makes computers these days. Yet many analysts expect the company to break Mac sales records this quarter. The consensus for such sales is around 4.5 million, which would best the 4.1 million record Apple set in the calendar fourth quarter in 2010.
Apple’s Hordes of Cash
Apple has a great deal — about $80 billion — of cash on hand. It’s a great problem to have, but followers wonder how the company’s going to use it, especially without the guidance of Steve Jobs. One idea is to announce a dividend, but would that be an admission that Apple has run out of big ideas? Now that the Tim Cook era has officially begun, the question of how to spend all that money is one that’s very central to this latest chapter in the Apple saga.
It will be hard to avoid radio pitches for LivingSocial thanks to a new deal between the daily deals company and terrestrial radio giant Clear Channel.
Under the exclusive deal, Clear Channel will showcase LivingSocial’s daily deals to 80 million listeners per week across 500 stations in 90 cities. The announcements will take the form of live reads from radio personalities in each market, who will talk about the deals throughout the day.
The outreach is the latest aggressive move by LivingSocial, which claimed back in March that it was poised to overtake Groupon by January 2012. LivingSocial now claims 46 million members compared to Groupon, which is reported to have as many as 115 million subscribers. Groupon broke the 50-million subscriber mark in January, but hasn’t updated the figure since then.
The Trendsetter Tech Series is supported by smart. Test drive the space saving, eco-friendly, totally unique, smart. Visit smartusa.com to find a new smart center near you. smart — unbig. uncar.
Staying fit can be a challenge, but fortunately, your smartphone and your computer can help you take care of business.
Wondering what tech tools you should use to stay in shape and make sure you’re getting enough exercise? We’ve scoured the web and various app stores to find out what technophiles are using. Take, for instance, Foursquare founder Dennis Crowley, who pushes his Fitbit stats to Twitter. The gamification trend has made its way to the gym, and many tools now offer badges and integrate social platforms to transform losing weight from a daunting chore to a fun competition or team effort.
Did we miss your go-to fitness tech? Let us know in the comments below.
You're supposed to take 10,000 steps per day -- but what does that really mean? Fitbit Ultra can tell you. It's a discreet, $99 device with an OLED screen that clips to your pants or belt and keeps track of steps taken, hills climbed, distance traveled, calories burned and general activity levels in real time.
The dashboard shows a chart that lets you see how that day's activity compared to previous days, slyly pushing you to do more. Beyond seeing your own progress and stats, you can engage with the Fitbit community, show off badges, join groups and try to stay on top of the leaderboard.
Plus there's a "food goal" feature that tells the user how many calories he can eat while still hitting fitness goal. The goal adjusts itself based on your activity levels. According to Fitbit, its users lose 13 pounds and take 43% more steps daily than non-Fitbit users.
You can keep track even when you're on the go, as the iPhone app allows you to log food and activities to help you reach your target weight.
Fitbit makes it easy to stay on top of this entire regimen -- all the information syncs wirelessly.
The Trendsetter Tech Series is supported by smart. Test drive the space saving, eco-friendly, totally unique, smart. Visit smartusa.com to find a new smart center near you. smart — unbig. uncar.
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Sunday football is typically an American ritual — but it won’t be for long if NFL Digital has anything to say about it.
Staying fit can be a challenge, but fortunately, your smartphone and your computer can help you take care of business.
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